Aug 8, 2010
@ 5:25 am


I found this real interesting article on the color “black” while going through Paul Rand’s articles, which has helped me to grow over my fear of using this color. I call it fear because once when I was assisting a commercial artist, he always insisted on using black in the end, just to give higlights to the artwork. He made sure that this strong colour was never applied directly on to paper and instead only shades n tints of this color be used along with the primary colors. 

Since then, I grew very conscious of Black. This color might have an exact opposite meaning to white, but it alone has the power to express two sides of the same story.

Here’s the read:

""TABOOS AND PREJUDICES HAVE LONG CREATED LIMITING barriers to experimentation and to meaningful work in the graphic arts. In this paper I should like to attack one particular prejudice—that against the color black.

The traditional association of the color black with death and sin is long standing and has led to the widespread conviction in both art and lay circles that black is depressing and sinister and therefore, if possible, must be avoided. As a result, the power and usefulness of black has been limited or misunderstood. During this century many individual artists, architects, and designers have rebelled against the conventional use and misuse of black. However, the prejudices against this color are still sufficiently strong to require a discussion of the properties of black and a vigorous defense of its many virtues.

In nature, black and its companion color white are dramatically juxtaposed in the contrast between day and night. The monotony of uninterrupted darkness or light would be intolerable. Black in the trunks of trees subtly sets off the brilliance of green or autumn-colored leaves. Throughout nature we find the equivalent of black and white in shadow and light—there are caves and canyons as well as fields and meadows. Man as a rule does the least violence to nature when he uses either natural materials, such as stone or wood, or black and white for the objects he places out of doors. Natural colors are integrated, white participates by reflecting its environmental color, and black modestly provides perfect background for the riotous nature colors. 

Black was used for the large Easter egg primarily because of its ambivalent qualities. The combination of the egg form, which is a literal symbol of life and also suggests life by its swelling breathing shape, with black, the color of death, has shock value. A black egg is a paradox. Because of this the egg symbol is far more striking in black than if it were presented in its natural hue or in any other color.

Light pink which is a gay and playful color becomes increasingly effective when juxtaposed with black, again because of the associative paradox which their combination produces and because of the brightening action of black. Also the thin white lettering becomes livelier when set on a heavy contrasting background.

It is impossible to define cold without contrasting it with heat. It is impossible to comprehend life if death is ignored. Black is the color of death, but by virtue of this very psychological fact it is the color of life it defines, contrasts, and enhances life, light, and color. It is through the artist’s awareness of black as a polar element and consequently of its paradoxical nature that black as a color can be appreciated and effectively used. Nor must he forget that the neutrality of black makes it the common denominator of a multicolored world.

The necessity for the artist to free himself of traditional and conventional thought patterns if he is to create freely is obvious. Prejudices must be broken down, ruts avoided, and new paths or old forgotten ones explored if the artist is to perform one of his most important functions, that of broadening our visual world.” ..  By Paul Rand


Jul 19, 2010
@ 1:59 pm


Jul 19, 2010
@ 1:49 pm


""It waits upon the lawn

It shows the furthest tree

Upon the furthest slope we know

It almost speaks to me….. ” Emily Dickinson

Above are the lines which ignite my imagination and forces me to pen it down.

Medium : pen on paper